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How To Create Great Calls To Action

So many websites you visit have vague content, lack clarity and appear generally rudderless. A website simply won’t reach it’s potential if the website has no clear objective. What are the one to three main goals you’re trying to achieve? Generate enquiries? Encourage newsletter signups? Sell bookings? Every key page on your website should have a strong call to action to invite your site visitors to take the next step. Make an offer they can’t refuse!

For a lot of websites, sales don’t instantly happen on the first visit. Start the conversation by incentivising people to email, phone or submit online forms. In particular, encouraging people to give their phone number or for people to call you is a great way to raise website conversion rates, as you have a strong opportunity to build a personal connection and answer their specific questions.

Selling online is often not easy. People need to really want what you have and trust that you can deliver. Consider a discounted or loss leader type offering - it’s all about engaging visitors to take action and often this can be done with a strong introductory deal. If you have the right call to action for your target audience, then you can typically triple or quadruple your conversion rate.

Some examples of common calls to action include:

In all of these cases you're offering not only an incentive but also a clear and direct way for the audience to act upon it. You need both of these factors in order to present a truly enticing deal to viewers. The way you present this call to action can vary. It can simply be included in the page text as a link, or be part of a graphic can even be built into the very layout of the site. It should be eye-catching and while it doesn't need to demand entire focus, should at least be clear so that visitors know where to click to get to the next stage even if they aren't engaging with the entire page as a whole.

Check out some website examples:

A great call to action is essential for converting more visitors into customers. If you aren't sure whether yours is doing the business, then talk to MMI.

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